Thursday, January 23, 2020
Powerful Parallels and Deep Divides: Pluralism in The Poem of the Cid a
Both The Poem of the Cid and The Song of Roland were written in a time period where great new developments were occurring in Europe, but none more crucial than the rise of the Crusades and the ethnocentric viewpoint they propagated and were propagated by (Quinn). Of great interest is the manner in which both works deal with the nature of pluralism in European history. For the sake of this essay, pluralism will be defined simply as a state of more than one. Both works, written at approximately the same time (1130-1170 for The Song of Roland and aproximately 1207 for The Poem of the Cid, as per the book's forewords) have powerful parallels and stark contrasts, which when put in context are incredibly revealing of their respective author's/culture's attitudes about economic, cultural, and religious pluralism. An often overlooked place to begin evaluating these stories lies in their depictions of economic systems. The Song of Roland depicts a system that is primarily based on the giving of tribute, namely exotic gifts and treasure; clearly shown when Blancandrin counsels Marsilla to achieve peace with Charlemagne by promising him ââ¬Å"bears and lions and dogs, 700 hundred camels and a thousand moulted hawksâ⬠(Burgess, page 30). However, it is important to note that the concept of paying with money is not entirely absent from the novel, ââ¬Å"you will have enough gold bezants to pay your mercenaries wellâ⬠(Burgess, page 33). Thus, one realizes that in The Song of Roland that two economic systems exist. The dominant system is the giving of gifts in the form of tribute to one's betters or equals like Marsile to Charlemagne, and then the less important/common payment of money to one's inferiors a la Charlemagne to his mercenaries. We can fin... ...hat were occurring there, namely the Crusades. However, subtle nuances and seemingly minor differences between the two works reveal two very different cultures, a deeply orientalist and unforgiving Frankish perspective represented by The Song of Roland that stands in stark contrast The Poem of the Cid and its diverse and relatively accepting Spanish ideal of ââ¬Å"convivenciaâ⬠that embraced pluralism in its many forms. Bibliography: Burgess, Glyn S.à The Song of Roland. London, England: Penguin, 1990. Print. Hamilton, Rita, Janet H. Perry, and Ian Michael.à The Poem of the Cid. Harmondsworth: Penguin, 1984. Print. Quinn, William. "The Crusades 1&2." 8 and 13 March 2012. Lecture. Quinn, William. ââ¬Å"Cantar del mio Cid Campeador.â⬠3 April 2012. Lecture Kahf, ââ¬Å"Medieval Spain, Competing Narratives.â⬠27 March 2012. Lecture
Wednesday, January 15, 2020
Character Analysis Elizabeth Bennet
Elizabeth Bennet Jane Austen's time period was a period that was full of change for society, but the main issue she really focused on writing about was women's social status, which was determined by whom she married. During this time period, a woman's ideal man was someone who was wealthy, able to take care of them, and provide her with security. There was no such thing as marrying for love; this is what made Austenââ¬â¢s females differentiate from other women. Austen made most of her main female roles have strong-independent natures and they stood for women's right to marry for love instead of status and wealth. Elizabeth Bennet is a perfect example of such a woman. Her unique characteristics make her one of the most well-known and loved heroines in literature. Although her mother and sisters act quite silly and dumb, excluding Jane, Elizabeth is quite intelligent. Elizabeth's intelligence is what makes her Mr. Bennet's favorite, but in equal, this makes Elizabethââ¬â¢s her mother's least favorite. Mrs. Bennet ignores Elizabeth's intelligence and states that she is no better than the rest of her sisters. The reader is also shown that Elizabethââ¬â¢s intelligence is displayed not only by her dialogue, but in her observation skills as well. She watches other's behaviors to decipher their personalities. It is obvious that she enjoys doing it because she states, ââ¬Å"intricate characters are the most amusingâ⬠(chap. 9). There is no doubt that Elizabeth is the most independent woman in this story, considering that she rejected two proposals that surely would have made her future secure after her father's death. The first proposal was from Mr. Collins, and although he was rather ridiculous, the Bennets' estate was entitled to him next and marrying him would have saved all of them from being homeless. Despite knowing this, Elizabeth still refuses to marry him because she believes to only marry for love and it obvious that she does not love Mr. Collins. Such a feat shows the strength of her beliefs and character. Pride and Prejudice was originally going to be called First Impressions, although both titles represent the novel quite well. The main characters, Elizabeth and Darcy, are both guilty of giving the other sense-impressions. Elizabeth is guilty of prejudice and Darcy is guilty of pride. Although reader's usually focus on Darcy's pride, Elizabeth has to deal with pride just as much. Elizabeth's pride mainly consists of her rational thinking and belief that the decisions she makes are always wise. She is also takes pride in her ability to figure out others quickly and considers this to be her greatest trait. Although she is correct about most of the character's personalities like Mr. Collins and Lady Catherine de Bourgh, she is mistaken about Wickhamââ¬â¢s and Darcyââ¬â¢s character.
Monday, January 6, 2020
Is Modern Culture Ruining Childhood Essay - 948 Words
Is Modern Culture Ruining Childhood? Modernity is one of the most important periods in the human intellectual history. Philosophers and historians claim that it has started somewhere in the middle of the 19th century. Modernity is based on the project of ââ¬Å"modernizationâ⬠(rationalization and scientification of the world in order to make it a better place to live). This project was born in the middle of the Western civilization and it was considered that it is heading the only direction - towards the progress. That is why Europeans and Americans thought that the entire world should align them. A lot of children in different countries got access to the basic education and started spending a lot of their time in schools or other educationalâ⬠¦show more contentâ⬠¦In the last centuries and even millenniums, mother was the main person, caring about the child. She gave most of her material and emotional resources to bring up her children in a proper way. In the early year s, children spent most of their time with their mothers and learned about the world around with her support. In the past, women were mostly housewives, who spent most of her time at home with children (Sommer, p.38). However, in the begging of the 20th, situation changed dramatically, because of the process of institutionalization of the early childhood (by the kindergarten) and the rise of the women employment. This process was mostly typical for Western World; however, further it spread all over the world. This process was connected with the ways of civil rights protection movements all over the Europe and United States. As a result, a lot of women started to work, develop their career and socializing. They didnââ¬â¢t want to be housewives anymore and stay with the children: it was a reason for the development of pre-school education. Some researchers claim that children cannot grow up properly without the specific communication with their parents, especially in the early years. That is why many conservative politicians and thinkers have criticized emancipation of women as something ha rmful for children. Another important thing that influenced the modernShow MoreRelatedThe Effects Of Technology On Children s Toys1602 Words à |à 7 Pagesday. Modern culture is also affecting childhood due to the exposure children get to inappropriate shows or content. Instead of going out and trying something todayââ¬â¢s children would rather watch a video of someone else doing or trying that thing. This causes children to become unattached to the world and more plugged into technology. If children become more plugged in the have a higher chance of seeing or hearing inappropriate content. These reasons and more will show one that modern culture is ruiningRead MoreSocial Media Plays an Important Role on How Children Act730 Words à |à 3 Pagescould be ruining childrens childhood. Young children are too often being exposed to inappropriate things online, tv, and even at school. They are very easily influenced, so any little thing they see can affect their entire view on what is right and what is wrong. Children also spend endless hours doing nothing except staring at screens, which could lead to mental and/or health issues. New technology is making bullying easier at school and now at home. Modern culture is ruining childhood by exposingRead MoreThe Importance Of A Planning Practice At The Asian Region1495 Words à |à 6 Pagesplanning practice, it should provide practical ways to define and explore the actual institution and theoretical settings to balance the situation. This statement takes me back in time while visiting the Asian Region such as the Philippines during my childhood, it is probably one of the most wonderful experiences I ever had. I would like to look back on the beauty of the Philippines more than ten years ago, particularly the Banaue Rice Terraces in Cordillera. Although this place is naturally beautifulRead MoreThe Effects Of Electronic Devices On Children And Adolescents Essay1464 Words à |à 6 Pagesââ¬Å"On September 12, 200 6, 110 teachers, psychologists, childrenââ¬â¢s authors and other experts call in a letter to the editor of the Daily Telegraph on the British Government to act to prevent the death of childhood. The group writes: â⬠¦ we are deeply concerned at the escalating incidences of childhood depression and childrenââ¬â¢s behavioral and developmental conditionsâ⬠¦ Since childrenââ¬â¢s brains are still developing, they cannot adjust ââ¬â as full-grown adults can - to the effects of ever more rapid technologicalRead MoreThe Effects Of Electronic Devices On Children And Adolescents Essay1463 Words à |à 6 Pagesââ¬Å"On September 12, 2006, 110 teachers, psychologists, childrenââ¬â¢s authors and other experts call in a letter to the editor of the Daily Telegraph on the British Government to act to prevent the death of childhood. The group writes: â⬠¦ we are deeply concerned at the escalating incidences of childhood depression and childrenââ¬â¢s behavioral and de velopmental conditionsâ⬠¦ Since childrenââ¬â¢s brains are still developing, they cannot adjust ââ¬â as full-grown adults can - to the effects of ever more rapid technologicalRead MoreAn Air Of Controversy Regarding Laws Promoting Personal And Social Responsibility And Individual Freedom1190 Words à |à 5 Pagespolicies could be limits on welfare benefits and childhood immunization requirements. While a welfare reform would ease the burden of taxpayers and bans on texting and driving and requirements of immunization would protect society from harm, these policies encourage quite a bit of debate. Basically, it is difficult to enact laws that are for the benefit of society as a whole without interfering or restricting individual freedoms, and vice versa. In the modern day and age, there are many groups who eitherRead MoreTraditional Practices And Other Cultural Beliefs1748 Words à |à 7 PagesRandell Jackson Professor Cagnolatti English 103 12 DEC 14 Comparative Analysis Introduction Traditional practices and other cultural beliefs tend to play a key role in ruining peopleââ¬â¢s dreams. Raised in a society that sticks to its traditions means that one has to fight the battle of cultural norms and requirements of the modern society. Patricia Cardosa brings out issues of family values, racism and social expectations of women in the film ââ¬ËReal Women have Curvesââ¬â¢. In the film, women are requiredRead MoreRituals Are A Set Of Actions Performed By Individuals Across Time And Cultures1501 Words à |à 7 Pagesperformed by individuals across time and cultures, often for religious purposes. Rituals not only play an important role in the community life, but also have had an impact on peopleââ¬â¢s cultures for a long time. The passage contends that rituals are not easy to change the fundamental format when a society is organized. In other words, rituals have little impact on changing the way where people live; however, following my observation, rituals hav e affected by outside cultures and commercialization today. EpiscopalRead MoreA Distant Memory Made Into Reality : Discovery Research1908 Words à |à 8 PagesHawaiians uniquely shaped their own culture. This continued until the western world accidentally stumbled upon its pacific neighbors. They came as visitors and were welcomed into the islands. But like a swift poison, the west erased the Hawaiian culture. The missionaries began slowly remaking Hawaii in their own image; first by establishing a permanent settlement; next by overthrowing the queen on January 17 1893; and by removing the native Hawaiians from their culture and forcing them to fit into theRead MoreLooking For Trans Wonderland By Noo Saro Wiwa2351 Words à |à 10 PagesHave you ever desired to return back to your childhood neighborhood? Might you wonder how much itââ¬â¢s changed since you were last there? If your answer is somewhere in the state of Kansas, it could possibly be argued. Might you perhaps change your mind if the place you grew up in was the country of Nigeria? Though it might sound exotic; a rowdy airport, littered streets, malfunctioning transportation and a possibility of access to water are just some of the matters you might come to expect on your
Sunday, December 29, 2019
Saturday, December 21, 2019
The Importance of Computer in Education - 1018 Words
The Importance of Computer knowledge in Education Computer technology has had a deep impact on the education sector. Thanks to computers, imparting education has become easier and much more interesting than before. Owing to memory capacities of computers, large chunks of data can be stored in them. They enable quick processing of data with very less or no chances of errors in processing. Networked computers aid quick communication and enable web access. Storing documents on computers in the form of soft copies instead of hard ones, helps save paper. The advantages of computers in education primarily include: -Storage of information -Quick data processing -Audio-visual aids in teaching -Better presentation of information -Accessâ⬠¦show more contentâ⬠¦Computers facilitate audio-visual representation of information, thus making the process of learning interactive and interesting. Computer-aided teaching adds a fun element to education. Teachers hardly use chalk and board today. They bring presentations on a flash drive, plug it in to a computer in the classroom, and the teaching begins. Theres color, theres sound, theres movement - the same old information comes forth in a different way and learning becomes fun. The otherwise not-so-interesting lessons become interesting due to audio-visual effects. Due to the visual aid, difficult subjects can be explained in better ways. Things become easier to follow, thanks to the use of computers in education. Computer software help better presentation of information. Internet can play an important role in education. As it is an enormous information base, it can be harnessed for retrieval of information on a variety of subjects. The Internet can be used to refer to information on different subjects. Both teachers and students benefit from the Internet. Teachers can refer to it for additional information and references on the topics to be taught. Students can refer to web sources for additional information on subjects of their interest. The Internet helps teachers set test papers, frame questions for home assignments and decide project topics. And not justShow MoreRelatedThe Importance of Computer in Education1011 Words à |à 5 PagesThe Importance of Computer knowledge in Education Computer technology has had a deep impact on the education sector. Thanks to computers, imparting education has become easier and much more interesting than before. Owing to memory capacities of computers, large chunks of data can be stored in them. They enable quick processing of data with very less or no chances of errors in processing. Networked computers aid quick communication and enable web access. Storing documents on computers in the formRead MoreImportance on Computer in Education1514 Words à |à 7 Pagesonline articles. A. Foreign Literature History The Elementary and Secondary Education Act of 1965 allocated money to bring new technology into schools, including computers. In 1975, Apple Computer first donated computers to schools, and by 1981 educational drill and practice programs were developed. By 1996, many schools were rewired for Internet access. Importance of Computer in Primary Schools The use of computer education in both public and private schools provides students with the technologyRead MoreThe Importance Of Computers In Education874 Words à |à 4 Pagescategory (unknown, little known, and known) that applies to their knowledge of the New England colonies, Middle colonies, Southern colonies, Triangular trade route, and Middle passage. Student will open their books to p. 176 and I will explain the importance and how to make/fill out a questions chart. All students will be given a short article that summarizes the coming to America. It will have pictures, headings, and a timeline. I will be handing out question tables for questions and answers for studentsRead MoreUse and Importance of Computers in Education Essay1639 Words à |à 7 PagesUse and Importance of Computers in Education Many technological advances have been made throughout history making life easier, one of which is the computer. Computers have changed the world, as a lot of things can now be done through computers. Computers are everywhere at school, at work, and at home. Many daily activities either involve the use of or depend on information from a computer. Over the past decade, the number of schools with computer and the Internet access has grown exponentiallyRead MoreThe Impact Of Computer Science Education On The Curriculum1017 Words à |à 5 PagesAtchison, Williams F.. ââ¬Å"The impact of computer science education on the curriculumâ⬠. The Mathematics Teacher 66.1 (1973): 7ââ¬â83. Computer science promotes a meaningful life. Computer science means the principles and use of computer. It not only limits there because computer science defines mathematics everyday life. The author argues the effect of computer science at all over our curriculum in high school. This is important because computer science compels students to create problem to solving thusRead MoreComputer Science Is A Meaningful Life999 Words à |à 4 PagesComputer science promotes a meaningful life. Computer science means the principles and use of computer. It not only limits there because computer science defines mathematics everyday life. The author argues the effect of computer science at all over our curriculum in high school. This is important because computer science compels students to create problem to solving thus engage them more into work, especially mathematics. Computer science motivates work in mathematics as it relates to each otherRead MoreEssay on Technology and Individualization in Education1059 Words à |à 5 PagesIndividualization in Education Technology is a major influential factor in the progression of education. Technology has allowed for many positive advances in education, allowing for more efficient, more individualized learning. The introduction of computers in education has provided countless benefits to students, and enhanced learning greatly. Students now have a much broader wealth of information in which they can get knowledge from, and more specialized learning. Education will continue toRead MoreRole of the computer system in different environment1597 Words à |à 7 Pagesrole of Computer Systems in different environments. The rising of computer technology has taken deep roots in every field nowadays. It is impossible for anyone to imagine a world without aà computingà environment. It is the worst nightmare for any organization to imagine its functioning without high end automated systems.à What is the importance if a computer system? Computers are extremely important in the modern world of today. In the fast moving life of the modern world of today, computers holdRead MoreComputer Technology : A Educational Study1391 Words à |à 6 Pageseducational study, an analysis of the â⬠futuristic studentâ⬠will define the increasing importance of computerized education as a way to dictate the needs of the student in the increasing role of information technology (IT) in the 21st contrary. In modern schools, the necessity of computerized education will provide stude4nts of the future with the necessary skills to participate in jobs related to this field of technology. Computers will become a more central part of educational curriculums, since the increasingRead More The Positive Impact of Technology on Education Essay689 Words à |à 3 PagesTechnology on Education Today, technology is found everywhere in education.There are computers in many of the classrooms and schools contain computer labs, or at least numerous computers in the library available to students. In my paper, I want to discuss some of the positive and negative effects that technology has on education. Throughout my schooling, Iââ¬â¢ve seen technology go through different stages of importance in education.When I was in elementary, I remember seeing maybe one computer in the
Friday, December 13, 2019
Kwanpen Case Study Free Essays
string(48) " Awaken does not have a lot of brand awareness\." Consumer Behavior: Singapore and desire for luxury: Singapore is among the top 10 destinations for luxury brands worldwide (69% of all usury retailers present). Luxury stores are present everywhere in the city more particularly In Orchard Road and shopping centers. Between 2006 and 2010, sales of luxury goods grew by 18% 1. We will write a custom essay sample on Kwanpen Case Study or any similar topic only for you Order Now Even if the sales have slowed down during the scrolls of 2009, they rose again In 2010 The luxury goods become more and more popular whatsoever watches, clothes or handbags. One of the mall reasons of this trend Is the growth of high-income households. The annual disposable incomes above US $75,000 increased by 4% between 2006 and 2010, so more Singapore are able to afford luxury goods. On the other hand their awareness to luxury brands (especially European ones) increased significantly. Luxury brands take more and more importance in lifestyle magazines and all others advertising mediums. We know that usually Asian people attach importance to the image. When they buy a product they think about the image returned by this product. Many business men and women, with high Incomes, deal with foreign clients; they want to present a groomed Image. That Is the reason why they are willing to buy luxury products. Other high-income earners In Singapore are the experts. They tend to buy luxury goods and then Influence the local trends and the way Singapore see luxury products. This desire to own luxury brands coupled to high incomes and advertising presence in Medias will maintain and increase the demand for luxury brands. Luxury companies expected to benefit from important sales over the forecast period. However, growth of luxury goods seems not be able to affect non-luxury products, because most Singapore are still prudent with their spending. Why Singapore prefer global brands instead of local brands? 2 ââ¬Å"Riderââ¬â¢s digest trusted brand survey 2008â⬠, 23 April 2011, My Paper According to the newspaper ââ¬Å"My Paperâ⬠market survey, 26% of Singapore favor local brands (so 74% favor global brands)2. Even if there are many strong local brands such as Tiger or Singapore Airlines the support of home- growth brands Is very low. So we will try to understand why Singapore have a preference for global brands instead of local brands. The mall reasons that come In mind are that Singapore attach a lot of Importance to their Image. The 2 notions of status and belonging are key points of the Asians consumer behavior. Singapore is a modern society Tanat Keeps peep collectivist relations slantingly. The Singapore society is highly, individuals are strongly sensible of their place thin the group, institution or society as a whole, and their attitude, dress and speech corresponding to their status. They are extremely fussy about the need to keep their dignity. They attach great attention to the choice of products; prices, brand and presentation should reflect its own social status. As to personal appearance, color, material and style of clothing, they must match the social status that defines the age, sex, occupationâ⬠¦ Singapore wear luxury goods show to others that you are part of high class. The quality of the product has less importance than the image that the brand will reflect. Awaken has the opposite positioning in Singapore. Belonging It is essential for Asian people to be accepted by his peers and the fear of rejection, exclusion, is intense, creating a need to always be part of the trendy and fashionable group. Singapore have a different approach of buying luxury goods compare to westerns people. They buy this kind of product to be a part of a group, because the trend is to buy western fashion products. It is a consequence of the westernizes. PERSONAL We can compare the Moscow pyramid of the western people and the one of Asian people. It appears that personal need which is very strong in western societies sonnets exist in Asians societies. Status Self-actualization SOCIAL Admiration Affiliation Belonging Prestige Safety PHYSICAL Physiological The statement that Singapore prefer global brands can be contradicted by the fact that there are only a few Singapore brands, so we have the feeling that Singapore do not support their own brands. But in many industries and especially in the fashion industry, local brands suffer from the comparison with global brands. For the case of Awaken it is obvious that the brand is subjected to this specific consumer behavior. But in an other hand Awaken achieved to succeed n Hong Kong, a very similar market than Singapore. We can explain this by many facts. First Awaken is not seen as a local brand in Hong Kong, they overcame the Asian consumer behavior difficulties. We will now explain what the main defaults of the brand which prevent Awaken to succeed in Singapore. Brand equity Obstacles 10 netter unreason ten salmonellaââ¬â¢s customer Attlee towards Awaken, lets study the key components of Awakenerââ¬â¢s brand equity. Thanks to the brand equity definition, 3 keys have to be taken in considerations: ââ¬Å"The differential effectâ⬠, ââ¬Å"the brand knowledgeâ⬠and ââ¬Å"the consumer response to marketingâ⬠. In the luxury market, the differentiation is based on what the brand reflects to the costumer and less on what the product is. Awaken is trying to differentiate himself from his competitors on the product characteristics (handmade, crocodile skinâ⬠¦ ). The Awakenerââ¬â¢s differentiation strategy is not appropriate with the luxury market where the differentiation is done through the brand image since the quality is implicit. Therefore there is a lack into the Awakenerââ¬â¢s brand equity. Since the three keys of the brand equity are pretty linked, the brand knowledge is weakened such as the consumer response to marketing. In order to give some recommendations to Awaken, itââ¬â¢s relevant to focus on the sources of brand equity in order to understand what goes wrong with Awaken. There are three sources of brand equity that are: brand association, brand awareness and brand accessibility The brand awareness is the extent for a customer to recognize a brand and its elements. Awaken does not have a lot of brand awareness. Indeed, as our opinion poll pinpointed only 21% of the people do know that the brand exists. Moreover only 8% of the people recognized the brand logo and 59% did not really like it. Therefore itââ¬â¢s hard to create a favorable attitude toward the brand and receptiveness to the message. The accessibility of the shops reinforces the brand awareness. Accessibility is how easy it is or how easy it seems to be, for customers to interact with and to purchase the brand. In the case of Awaken this component of the brand equity is well done since the number of point of sales correspond to such a product ââ¬ËE: one or two maximum in each principle market. This kind of strategy with a very exclusive distribution channel is very efficient especially in the luxury business. However the flags ships are a bit less luxurious and with less mantra than the other brands. For all those reasons, even if the accessibility is a drawback and could be improved. The last source of brand equity is the brand association. Brand association is relative to past experience between the customer and the brand. Product use and advertisement are the basis of this concept. As Awaken is not wildly spread in Singapore and does not do any advertisement, the costumer cannot easily associate the brand to anything. According to our opinion poll, itââ¬â¢s clear that a large majority (79%) of the costumers does not have any mental association for this brand since they donââ¬â¢t know the brand. For those that know the brand (21%) the mental map is as follow: As we can see on the mental map ( appendices B) all the associations that are made with the brand are very material and none is related to brand universe, Which is a basic feature in the luxury market. Now lets consider the uniqueness of the selling proposition that is â⬠fashionable, handmade and high quality crocodile product that last for lifeâ⬠. This positioning is quiet unique and in one hand can be a compelling reason to buy product from the brand but in the other hand in this market itââ¬â¢s debatable whether this proposition is efficient. Indeed, the kind of costumer that buy products for the quality are not focus on fashion and are more likely to appreciate very classic model with a style that will last over the years. Last but not least the colors are too flashy for such a proposition ii a 30 years old woman can appreciate a pink purse but will it be ten same when seen Is pyramid of Awaken. Considering all tense International we can Dull As it appears on the pyramid some part of the pyramid are missing. Therefore we can conclude that the brand has not built a brand image yet. In Singapore their target market is very narrow. Indeed they target people with high incomes that are only looking for quality and donââ¬â¢t care about considerations such as: the image that is shown by the product. In Singapore people buy product to be part of a group and the rich people group like to buy European brands. Therefore the target market is very narrow. Recommendations Awakenerââ¬â¢s marketing strategy is not efficient. Gingersnapââ¬â¢s market is a particularly one, as we pointed out in our first part. We do really think that Awaken should first redefine the target. The target is not clear, so the positioning does not match with the target expectations. So the positioning should be created for this specific target. Now, the positioning is focus on the product characteristics. But in a luxury market customers are less likely to buy a product for rational reasons (productââ¬â¢s characteristics) than irrational ones (brand universe). So the key points on which Awaken should work salience, imagery, feelings and resonance, that is to say the missing points of the CUBE pyramid. Nowadays Awaken focus only on the product and the quality, they should develop their brand. The brand is not valuable in Singapore. They do really have to work on the brand equity. The salience can be improved by the communications. As we mentioned Awaken do not use the media and either did not do any advertisements. So our recommendations to fix that would be to launch a communication campaign into specialized Medias, such as fashion magazines (Vogue, Ellâ⬠¦ ). We could also imagine exposing Awaken handbags in window-store in luxury hotel halls The biggest obstacle concerning the imagery is that Awaken is not seen as an international luxury brand. As explained before Singapore are more willing to buy global brands products instead of local randââ¬â¢s especially in the luxury market. Awaken cannot hide its Singapore origin, but the can make the customers forget about it. For instance they should hire western models instead of Asian ones and do brand endorsement with international stars which are particularly famous in Singapore. It will also show that the brand is well- known abroad. According to our opinion poll Awaken has no dominant ââ¬Å"feelingâ⬠. They should develop the image of the brand so that they would be able to make the customer have specific feelings when they buy a handbag. The main feelings that must be developed are the social approval feeling that is common to almost all luxury brand and the security feeling to differentiate itself from its competitors. For instance they could associate themselves with a very famous international luxury watch company (as Jaeger Lecture or Role) to make crocodile skin bracelet. Consumer will associate the feelings of security and social approval of the watch brand with Awaken. And it will increase the international image of Awaken. The last feeling that Awaken should work on is the resonance. They should work on the brand universe to increase customer loyalty. Entering Into a Awaken snoop NAS to De a unlike experience. I nee should increase their shop standards. How to cite Kwanpen Case Study, Free Case study samples
Thursday, December 5, 2019
Politics for Democratic Leadership Style- myassignmenthelp.com
Question: Discuss about thePolitics for Democratic Leadership Style. Answer: 'During the past decade, autocracy promotion has been far more effective than democracy promotion.' Discuss. Autocracy is the system under which supreme powers stay with an authorised person. Under this system, promotional activities are quite easy because the person with supreme powers can perform the promotional activities, etc. in the market. Without taking permission from the government, no one can perform any activity that is against to the government (Tansey, 2016). The United Arab Emirates, Oman, North Korea, are some of the countries enjoying autocracy. This type of system is beneficial in various terms such as it reduces the conflicts situations, competition amongst the industries reduces and these are because for performing any trading activity, organizations need to take permission from the government authority and from permitting to introduce the new product in the market to ban the particular category in the market are only held with the autocratic leader. While it has been observed that various scholars have focused on the autocratic rule for international dimensions and with this effect, it has attained more academic currency (Bader, 2014). The promotion through autocratic type can be defined as exclusively as well as inclusively. Inclusive approach in the autocratic type of promotion holds all the external initiatives and with the effect of this, the international environment would be more hospitable. Autocracy has the wide scope to compete with the external forces and with powerful countries and it happens due to different ideologies. Autocratic type of promotion appears to be most convincing as it is result oriented and it also supports democratisation (Way, 2015). While democracy provides the right to speak and put their views on any person, authority, government, etc. In democracy, individual gets various rights from his birth such as righto speak, right to know, right to be informed, etc. In democracy situation, chances of threat occurrence increases and the disputes also rises. Due to different ideologies of the people and their rights leads to conflicts which sometimes results in big disputes and as the result, ultimately loss is to be beard by the public. Democracy promotion has various components such as while considering the best decision from the perceptive of best for everyone is selected on the basis of majority. Democracy is the sign of peace and they do not make war on other democracies. It provides the audience to live free and it also helps them to take the decision on the basis of their priorities (Burnell, 2010). Without any political pressure, individual, organization, society can choose the best for them. It also promotes nat ional economic development and with democracy is also being promoted at the international level in order to develop the whole world. This will be an advantageous situation as well as it will enhance the prosperity in the international market. While considering the democratic promotion, it gives the right to every individual the same living, trading, etc. types of rights; these rights are beneficial in terms of development and prosper with the whole country. In this type of system, controlling measures also exist in order to prevent the audience from the fraudulent activities, illegal activities, etc. Such democratic countries are USA, India, Japan, etc. and they all have developed a separate legal system for controlling such illegal and unethical practices in these countries (See, et. al., 2009). While comparing the democracy and autocracy, it has been observed that number of government bodies, internal-government bodies, semi-government institutes and the foundations are very high. This is because it promotes the democracy share of worlds regimes (Cherry, 2017). In the comparison between democracy and autocracy, Russia and China are biggest suspects in terms of autocracy. It has been considered as the Russia and China are ruling their countries on autocratic type of leadership; this has helped them to enhance their countrys growth. With the effect of this, China has attained the crucial positions in the international market; they had controlled their population growth, etc. Today, many big countries such as USA, Australia are approaching China for producing their products due to cheap labour cost, enhanced level of production, etc. India is another country of the same continent as of China struggling from the same situation of rapid increase in the population rate. Being a d emocratic country, they are unable to control the population rate while, being an autocratic country, China has implemented various policies in regards to control the population. They have implemented the rules that after one child, further children will not get right of education, right to get employment, etc. (Connectusfund, 2017). Democracy provides the clear vision of global transformation and in order to promote these goals, they do not hide their intentions of adaptation of western-styles in their countries. While semi-authoritarian and semi-authoritarian do not show their interests for adaptation of western cultures in terms of autocracy (Goleman, Boyatzis McKee, 2013). Being an autocratic leader, both Russia, as well as China, has developed their nations in such a manner that they are counted in the most powerful countries in current period. While, the country which was known for its supreme powers, USA is losing its position of being the most powerful country after adaptation of the democratic style. New emerging country with democratic style is North Korea but their supreme leader i.e. Kim Jong-un has adopted and implemented all those policies which are quite similar with the autocratic style (Hackman Johnson, 2013). Audience of North Korea needs to take permission before commencing any crucial activi ty before printing news, telecast of entertainment channels, etc. all are undertaken by this leader. This supreme leader cuts his hair by his own due to fear of murder. North Korea is challenging all the big and strong countries and they have made their country so strong that they are continuously testing nuclear bombs at the border of Japan and this is reason, Japan is facing various incidents of earthquakes and tsunamis (Hemlin, et. al., 2014). While autocracies promotes internal political arrangements and democracies used to adopt political systems as per their requirements (Komives Wagner, 2016). It has been proven that autocracies does not export the rules and the regulations while democracies do this. Autocratic countries have gained the growth and the value for their efforts made in the last decade whereas democratic countries have lost their positions and they were unable to impose controls on unethical activities, hence; this is the biggest reason for their failure. While democratic countries' audience has the right to live freely whereas, autocracies does not give the same rights to its audience. For instance, efforts made by Russia to counter the effects of orange revolution in Ukraine were refereed in that manner. In this scenario, Russia and their president Putin was found provoked by the US interference and with this effect, Russia chose to see the effect of colour of revolution in Serbia, Ukraine, and Georgia (Nahavandi, 2016). This was because the US was interfering in the internal affairs of Russia. Yet a positive challenge to global democracy promotion as in Putins Russia certainly sends indications of inspiration to authoritarian or semi-authoritarian leaders in other foreign countries. This does not essentially results, however, that they will be able to repeat Putins success ever (Northouse, 2017). According to Global Trends, till 2030 no country will be superpower country and all will be counted as hegemonic power. Apart from this, this report also describes that due to aging population, countries like USA and China will lose the position of largest productive country as well as they may face the situation such as scarcity of food and water. The USA is known for maintaining the largest military across the globe, they have nuclear bombs but other countries are also planning to do the same. Soon, they will get success in encoding the nuclear bomb codes and then the USA will be no more the only powerful country across the globe. It has been proven that with the time, threat of nuclear attack from the North Korea is increasing and it is officially announced by the Defence Minister of the USA. It is enhancing the threat of occurrence of world war because there are many countries which are in support of the USA whereas some autocracies and haters of USA are standing behind the North Korea. The defence minister of the USA has clarified that they will not bear the nuclear attack from the North Korea and that situation could lead to hazardous results for North Korea as well as for its neighbour countries. Hence, it has been proven that autocracies lead to threats and disputes at the international level whereas democracies resolve these type of issues through various modes such as compromising. Many agencies and scholars have advised that autocracies ideology should be kept aside from the other contemporary developments. To enhance and to promote this autocracy in the international market, various other ways which are used to enhance the democratic progress across the globe are the major factors have led to broad the international system. For instance, there is a rumour in regards to the international financial crisis that whether it will decline the global image of the democracies or it will enhance its value in the global market. This rumour is spreading its wings due to continuous failure of financial institutions and the national regulatory frameworks in the democracies. While comparing the progress of autocracies and the democracies, China was found as the model for other autocracies in terms of maintaining the impressive economic performance and India did the same being the largest democratic country in the global market. Thus, both styles can be adopted in order to a ttain the competitive advantage in the global market but autocracies have been proved as the more effective in terms of promotion in the past decade (Technofunc, 2017). References Bader, J., 2014. China, Autocratic Patron? An Empirical Investigation of China as a Factor in Autocratic Survival. International Studies Quarterly: 1-11. Burnell, P., 2010, Is there a new autocracy promotion?, Fride. Cherry, K, 2017, What is democratic leadership, Assessed on 28th October 2017, https://www.verywell.com/what-is-democratic-leadership-2795315. Connectusfund, 2017, 8 advantages and disadvantages of democratic leadership style, Assessed on 28th October 2017, https://connectusfund.org/8-advantages-and-disadvantages-of-democratic-leadership-style. Goleman, D., Boyatzis, R.E. and McKee, A., 2013,Primal leadership: Unleashing the power of emotional intelligence, Harvard Business Press. Hackman, M.Z. and Johnson, C.E., 2013,Leadership: A communication perspective, Waveland Press. Hemlin, S., Allwood, C.M., Martin, B. and Mumford, M.D. eds., 2014,Creativity and leadership in science, technology, and innovation, Routledge. Komives, S.R. and Wagner, W.E., 2016,Leadership for a better world: Understanding the social change model of leadership development, John Wiley Sons. Nahavandi, A., 2016,The Art and Science of Leadership -Global Edition, Pearson. Northouse, P.G., 2017,Introduction to leadership: Concepts and practice, Sage Publications. See G. Williams, A. Duncan, P. Landell-Mills and S. Unsworth, 2009, Politics and Growth, Development Policy Review, vol. 27 (1), pp. 531. Tansey, O, 2016, The problem with autocracy promotion, Journal Democratization, vol. 23 (1), pp. 141-163. Technofunc, 2017, Democratic leadership, Assessed on 28th October 2017, https://www.technofunc.com/index.php/leadership-skills-2/leadership-styles/item/democratic-leadership. Way, L.A., 2015, The limits of autocracy promotion: The case of Russia in the near abroad, European Journal of Political Research, vol. 54 (4), pp. 691-706.
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